Streamlining Provider Onboarding: A Wellbeing Passport Case Study
Wellbeing Passport is the unified Australian workplace-wellbeing membership that ends silos forever. By pooling employer contributions into a shared wallet, they give employees self-directed access to a curated marketplace of clinical, natural, and movement therapies. One app. One login. Real choice.
The Challenge: The Friction of Trust
Wellbeing Passport faced a critical scaling bottleneck: provider onboarding. To build a trusted marketplace, they needed to onboard thousands of diverse practitioners—from clinical psychologists and naturopaths to pilates studios and somatic coaches. These are busy people running small businesses; they don't have hours to spare re-entering data into another platform.
The manual process was an impediment to growth. It placed a significant burden on providers to re-submit information they had already published on their own websites. This was not only error-prone but often led to inconsistent branding and messaging between the provider's site and their marketplace profile. For the platform team, it meant a constant "go-around" with providers—manually verifying credentials like AHPRA, ATMS, and insurance—taking up to 3 days of elapsed time and significant manual labor.
The Solution: Engineering Precision
We didn't just "throw AI at it." We applied our philosophy of Collaborative Specification to design a rigid, reliable verification pipeline that respected the provider's time.
1. Structured Ingestion
We deployed Edge functions to scrape and ingest provider data directly from their own websites. This ensured the marketplace profile captured the provider's authentic brand voice and messaging from the start, without them lifting a finger.
2. The "High-Speed Savant"
We used an LLM to interpret and enrich this raw data. We gave it strict constraints: convert unstructured profiles into a specific JSON schema and map services against Wellbeing Passport's 8 Dimensions of Wellbeing. This transformed a 4-hour manual data-entry task into a 5-minute "review and approve" experience for the provider.
3. Automated Compliance
We integrated automated lookups for professional registries (AHPRA, ATMS) and business verifications (ABN/ACN). This took the burden of "truth verification" off both the provider and the platform staff, ensuring every profile was backed by authoritative data with zero manual "go-around."
The Results
The solution was deployed in 4 weeks. After an MVP testing phase with 50 providers, we refined the AI accuracy to 95% through iterative training.
5 Minutes
Provider effort (down from 4 hours)
+40%
Increase in Provider Sign-ups
70% Lower
Error rate in profile data
Zero Go-Around
On compliance verification
"Pairti's AI solution transformed our onboarding from a bottleneck to a competitive edge." — CEO, Wellbeing Passport
Why It Worked
This success wasn't about the magic of AI; it was about the discipline of the architecture. We used AI for what it is good at (enriching and matching text) and traditional engineering for what it is good at (verification and structure).
By defining the "guardrails" first, we turned a chaotic manual process into a high-speed, automated machine that Wellbeing Passport can trust.